Abstract
In the past 10 years, e-commerce and e-retailing have developed rapidly in China, the largest emerging country. Due to the increasingly more competition in this industry, a fast and reliably delivery is important to win customer satisfaction. Despite of the fact that many e-retailing companies are running virtual network by outsourcing logistics to third parties, there is also a trend for companies to establish their own logistics channels. In fact, self-owned logistics can be an effective approach of marketing and customer relationship development, and thus provide competitive advantage. This chapter focuses on how Chinese e-retailing companies compete through logistics management. It starts with an introduction of e-retailing and logistics management from practice and literature perspectives. Then, there are cases studies into successful Chinese re-retailing companies with a highlight on their logistics management models and customer satisfaction based on initial survey. Further discussion will address the critical issues of logistics management in e-retailing.
Original language | English |
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Title of host publication | E-Retailing Challenges and Opportunities in the Global Marketplace |
Editors | Shailja Dixit, Amit Kumar Sinha |
Publisher | IGI Global |
Chapter | 14 |
Pages | 256-275 |
Number of pages | 20 |
ISBN (Electronic) | 9781466699229 |
ISBN (Print) | 9781466699212 |
DOIs | |
Publication status | Published - 2016 |