Comparing the effects of user and marketer generated content in a social commerce environment

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 19 May 2016
Event	British Academy of Management E-business and E-government SIG Doctoral Event - Queen Mary University , London, United Kingdom Duration: 17 May 2016 → 18 May 2016

Workshop	British Academy of Management E-business and E-government SIG Doctoral Event
Country/Territory	United Kingdom
City	London
Period	17/05/16 → 18/05/16

Cite this

@conference{e692c4e350d841d0ba72f08bd91d292b,

title = "Comparing the effects of user and marketer generated content in a social commerce environment",

author = "Lauren Thomas",

year = "2016",

month = may,

day = "19",

language = "English",

note = "British Academy of Management E-business and E-government SIG Doctoral Event ; Conference date: 17-05-2016 Through 18-05-2016",

}