Comparing nightclub customers' preferences in existing and emerging markets

Heather Skinner, Scott Parfitt, Gloria Moss, Krzysztof Kubacki

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This research aims to compare the needs of nightclub and bar customers from two very different markets - the existing and well-established British late-night economy and emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues in both countries. The findings point to the significant similarities and differences between British and Polish club goers, indicating the importance of various elements of the servicescape in influencing customer decisions to enter a venue. These findings can assist mainstream venues in the UK and Poland improve their competitive position by understanding and then providing both groups of customers with service offerings that match their preferences.
    Original languageEnglish
    Pages (from-to)957 - 963
    Number of pages16
    JournalInternational Journal of Hospitality Management
    Volume26
    Issue number4
    DOIs
    Publication statusPublished - 1 Sept 2007

    Keywords

    • servicescape
    • nightclubs
    • customer attitudes
    • united kingdom
    • poland
    • students

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