Cognitive Impact of Second-Hand Workplace Clothing on Academics: Exploring Evidence for Enclothed Cognition

The acceptance of second-hand clothing has surged, creating a £2.6 billion UK market. Yet, little research delves into its role in workplace attire, a significant aspect of many professionals' wardrobes. Dress choices in academia, with diverse workplace contexts, remain underexplored. Self-perception and enclothed cognition theories suggest clothing influences wearer psychology and behaviour. Second-hand garments, historically linked with poverty stigma, now embody environmentalism, potentially altering wearer perceptions. Addressing this gap, we propose a study on academics' attitudes towards incorporating second-hand clothing into workwear. Utilizing the Zaltman Metaphor Elicitation Technique, we aim to uncover subconscious perceptions and behaviours. Findings could inform workwear industry strategies and foster inclusive dress policies in higher education settings.