Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

Heather Skinner; Michael Gould

Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

Heather Skinner, Michael Gould

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.

Original language	English
Title of host publication	N/A
Publication status	Published - 6 Sep 2006
Event	CIRM: Destinations and Locations: Exploring the Multiple Identities of Place - Manchester Metropolitan University Duration: 6 Sep 2006 → 7 Sep 2006

Conference

Conference	CIRM: Destinations and Locations: Exploring the Multiple Identities of Place
Period	6/09/06 → 7/09/06

Keywords

northern ireland
branding
brand icons

Cite this

@inproceedings{11ab85e3c4d240bc9327e0dce8bcd25e,

title = "Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA",

abstract = "The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.",

keywords = "northern ireland, branding, brand icons",

author = "Heather Skinner and Michael Gould",

year = "2006",

month = sep,

day = "6",

language = "English",

booktitle = "N/A",

note = " CIRM: Destinations and Locations: Exploring the Multiple Identities of Place ; Conference date: 06-09-2006 Through 07-09-2006",

}

TY - GEN

T1 - Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

AU - Skinner, Heather

AU - Gould, Michael

PY - 2006/9/6

Y1 - 2006/9/6

N2 - The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.

AB - The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.

KW - northern ireland

KW - branding

KW - brand icons

M3 - Conference contribution

BT - N/A

T2 - CIRM: Destinations and Locations: Exploring the Multiple Identities of Place

Y2 - 6 September 2006 through 7 September 2006

ER -

Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

Abstract

Conference

Keywords

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Cite this