Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

Heather Skinner, Michael Gould

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.
    Original languageEnglish
    Title of host publicationN/A
    Publication statusPublished - 6 Sept 2006
    Event CIRM: Destinations and Locations: Exploring the Multiple Identities of Place - Manchester Metropolitan University
    Duration: 6 Sept 20067 Sept 2006

    Conference

    Conference CIRM: Destinations and Locations: Exploring the Multiple Identities of Place
    Period6/09/067/09/06

    Keywords

    • northern ireland
    • branding
    • brand icons

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