Abstract
The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.
Original language | English |
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Title of host publication | N/A |
Publication status | Published - 6 Sept 2006 |
Event | CIRM: Destinations and Locations: Exploring the Multiple Identities of Place - Manchester Metropolitan University Duration: 6 Sept 2006 → 7 Sept 2006 |
Conference
Conference | CIRM: Destinations and Locations: Exploring the Multiple Identities of Place |
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Period | 6/09/06 → 7/09/06 |
Keywords
- northern ireland
- branding
- brand icons