Behavioural economics and minority language e-services:  The case of Welsh

Jeremy Evas; Daniel Cunliffe

doi:10.1057/978-1-137-52897-1_3

Behavioural economics and minority language e-services: The case of Welsh

Jeremy Evas, Daniel Cunliffe

Faculty of Computing, Engineering and Science

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice.

Original language	English
Title of host publication	Sociolinguistics in Wales
Editors	Mercedes Durham, Jonathan Morris
Publisher	Palgrave Macmillan
Pages	61-91
ISBN (Electronic)	978-1-137-52897-1
ISBN (Print)	978-1-137-52896-4
DOIs	https://doi.org/10.1057/978-1-137-52897-1_3
Publication status	E-pub ahead of print - 25 Jan 2017

Keywords

Welsh
Language
e-services
Behavioural Economics
Sociolinguistics
Language change

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10.1057/978-1-137-52897-1_3Licence: CC BY-NC-ND

Cite this

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AB - This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice.

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KW - Language

KW - e-services

KW - Behavioural Economics

KW - Sociolinguistics

KW - Language change

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BT - Sociolinguistics in Wales

A2 - Durham, Mercedes

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PB - Palgrave Macmillan

ER -

Behavioural economics and minority language e-services: The case of Welsh

Abstract

Keywords

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