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@conference{c20588f3247945de824d0383d459ff43,
title = "Are you being served?: Innovative ways to evaluate Student as Customer Metaphor",
abstract = "This poster presentation highlights the changing landscape in the Higher Education environment, focussing upon the debate surrounding the {\textquoteleft}Student as Customer{\textquoteright} metaphor. The poster details the exploration of the use of two innovative methodologies – drawings and content analysis of assessed work – to investigate student metaphor perceptions. These two methodologies are compared to the likert scale questionnaires that have been utilised in more recent studies. Initial findings are outlined and the benefits of drawing activities as a student induction activity are proposed.",
keywords = "Student Metaphor, drawings",
author = "Joanna Jones and Mary Hedderman",
year = "2017",
month = may,
day = "11",
language = "English",
pages = "1",

}

RIS

TY - CONF

T1 - Are you being served?

T2 - Innovative ways to evaluate Student as Customer Metaphor

AU - Jones, Joanna

AU - Hedderman, Mary

PY - 2017/5/11

Y1 - 2017/5/11

N2 - This poster presentation highlights the changing landscape in the Higher Education environment, focussing upon the debate surrounding the ‘Student as Customer’ metaphor. The poster details the exploration of the use of two innovative methodologies – drawings and content analysis of assessed work – to investigate student metaphor perceptions. These two methodologies are compared to the likert scale questionnaires that have been utilised in more recent studies. Initial findings are outlined and the benefits of drawing activities as a student induction activity are proposed.

AB - This poster presentation highlights the changing landscape in the Higher Education environment, focussing upon the debate surrounding the ‘Student as Customer’ metaphor. The poster details the exploration of the use of two innovative methodologies – drawings and content analysis of assessed work – to investigate student metaphor perceptions. These two methodologies are compared to the likert scale questionnaires that have been utilised in more recent studies. Initial findings are outlined and the benefits of drawing activities as a student induction activity are proposed.

KW - Student Metaphor

KW - drawings

M3 - Poster

SP - 1

ER -

ID: 1209957