Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Jonathan Deacon, Peter Whelan, Can Uslay, Vincent J. Pascal, Glenn Omura, Andrew McAuley, Chickery J. Kasouf, Rosalind Jones, Claes M. Hultman, Gerald E. Hills, David J. Hansen, Audrey Gilmore, Joe Giglierano, Fabian Eggers

    Research output: Contribution to journalArticlepeer-review

    Fingerprint

    Dive into the research topics of 'Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing'. Together they form a unique fingerprint.

    Business & Economics