An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union

Business & Economics

• Sponsorship 100%
• Evaluation 48%
• Sponsoring 27%
• Sponsor 22%
• Managers 14%
• Sport Sponsorship 10%
• Strategic Fit 10%
• Brand Preference 9%
• Sports Events 9%
• Consumer Expectations 9%
• Brand Awareness 8%
• Congruence 8%
• Theory Building 8%
• Functionality 8%
• Long-term Relationships 8%
• Willingness 7%
• Focus Groups 7%
• Marketing 7%
• Conceptualization 6%
• Exploratory Study 6%
• Design Methodology 3%

Engineering & Materials Science

• Fans 84%
• Managers 19%
• Schematic diagrams 12%
• Sports 11%
• Marketing 10%
• Demonstrations 9%