Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Anne Marie Doherty; N. Alexander; J. Carpenter; M. Moore

Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Anne Marie Doherty, N. Alexander, J. Carpenter, M. Moore

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

Original language	English
Title of host publication	N/A
Publication status	Published - 15 Jul 2011
Event	18th Recent Advances in Retailing and Services Science Conference - San Diego, USA Duration: 15 Jul 2011 → 18 Jul 2011

Conference

Conference	18th Recent Advances in Retailing and Services Science Conference
Period	15/07/11 → 18/07/11

Keywords

global consumer culture
us
retail

Cite this

@inproceedings{48dccc75527e4d16a676017d90b94910,

title = "Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics",

abstract = "Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.",

keywords = "global consumer culture, us, retail",

author = "Doherty, {Anne Marie} and N. Alexander and J. Carpenter and M. Moore",

year = "2011",

month = jul,

day = "15",

language = "English",

booktitle = "N/A",

note = " 18th Recent Advances in Retailing and Services Science Conference ; Conference date: 15-07-2011 Through 18-07-2011",

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TY - GEN

T1 - Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

AU - Doherty, Anne Marie

AU - Alexander, N.

AU - Carpenter, J.

AU - Moore, M.

PY - 2011/7/15

Y1 - 2011/7/15

N2 - Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

AB - Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

KW - global consumer culture

KW - us

KW - retail

M3 - Conference contribution

BT - N/A

T2 - 18th Recent Advances in Retailing and Services Science Conference

Y2 - 15 July 2011 through 18 July 2011

ER -

Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Abstract

Conference

Keywords

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Cite this