A Conceptualization of the meaning and operation of a language for marketing in context

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Montpellier Business School
Publication status	Published - May 2011
Event	European Entrepreneurial Marketing Summit - Montpellier Business School, Montpellier, France Duration: 16 May 2011 → 20 May 2011

Other	European Entrepreneurial Marketing Summit
Country/Territory	France
City	Montpellier
Period	16/05/11 → 20/05/11

Keywords

@inproceedings{984fd817b6764997b5089a5452644df5,

title = "A Conceptualization of the meaning and operation of a language for marketing in context",

keywords = "marketing, entrepreneur, Language, Contextual Marketing",

author = "Jonathan Deacon and Jacqueline Harris",

year = "2011",

month = may,

language = "English",

booktitle = "Montpellier Business School",

note = "European Entrepreneurial Marketing Summit ; Conference date: 16-05-2011 Through 20-05-2011",

}

TY - GEN

T1 - A Conceptualization of the meaning and operation of a language for marketing in context

AU - Deacon, Jonathan

AU - Harris, Jacqueline

PY - 2011/5

Y1 - 2011/5

KW - marketing

KW - entrepreneur

KW - Language

KW - Contextual Marketing

M3 - Conference contribution

BT - Montpellier Business School

T2 - European Entrepreneurial Marketing Summit

Y2 - 16 May 2011 through 20 May 2011

ER -