A Conceptualization of the meaning and operation of a language for marketing in context

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationMontpellier Business School
    Publication statusPublished - May 2011
    EventEuropean Entrepreneurial Marketing Summit - Montpellier Business School, Montpellier, France
    Duration: 16 May 201120 May 2011

    Other

    OtherEuropean Entrepreneurial Marketing Summit
    Country/TerritoryFrance
    CityMontpellier
    Period16/05/1120/05/11

    Keywords

    • marketing
    • entrepreneur
    • Language
    • Contextual Marketing

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