A conceptual model for future research at the Marketing/Design interface

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing SIG Symposia
    Publication statusPublished - Sept 2011
    EventAcademy of Marketing, Special Interest Group Symposia - University of Strathclyde, Glasgow, United Kingdom
    Duration: 5 Sept 20117 Sept 2011

    Other

    OtherAcademy of Marketing, Special Interest Group Symposia
    Abbreviated titleAM SIG
    Country/TerritoryUnited Kingdom
    CityGlasgow
    Period5/09/117/09/11

    Keywords

    • marketing
    • design

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