Project Details
Description
A multi-university research group is exploring the role of second-hand wedding dresses in promoting sustainable fashion, aligning with SDG 12: Responsible Consumption and Production.
Their work investigates consumer motivations and barriers to purchasing pre-loved dresses, aiming to understand why some brides hesitate to choose second-hand options while others contribute to garment recirculation after use.
From a business perspective, the team examines innovative models such as peer-to-peer commerce and sustainable buy-back schemes, fostering more environmentally responsible practices within the wedding industry. Their research, supported in part by by HEFCW (now MEDR) funding, has led to the planned development of a Sustainable Wedding Dress Hub in Wales, which encourages extended product lifecycles and circular economy principles.
By addressing key challenges and opportunities in second-hand bridal fashion, this initiative contributes to reducing textile waste, promoting ethical consumption, and reshaping industry norms toward sustainability.
Their work investigates consumer motivations and barriers to purchasing pre-loved dresses, aiming to understand why some brides hesitate to choose second-hand options while others contribute to garment recirculation after use.
From a business perspective, the team examines innovative models such as peer-to-peer commerce and sustainable buy-back schemes, fostering more environmentally responsible practices within the wedding industry. Their research, supported in part by by HEFCW (now MEDR) funding, has led to the planned development of a Sustainable Wedding Dress Hub in Wales, which encourages extended product lifecycles and circular economy principles.
By addressing key challenges and opportunities in second-hand bridal fashion, this initiative contributes to reducing textile waste, promoting ethical consumption, and reshaping industry norms toward sustainability.
| Status | Active |
|---|---|
| Effective start/end date | 1/05/22 → 31/10/27 |