Best Paper Award

  • Amoncar, Nihar (Recipient), Deacon, Jonathan (Recipient) & Stephens, Paula (Recipient)

    Prize: National/international honour

    Description

    Best Paper Award in Business Track.

    Paper title:
    DEFINING CONTEXTUAL ADVANTAGE: EXPLORING THE CONTEXTUAL RELATION BETWEEN EFFECTUATION AND ENTREPRENURIAL MARKETING FOR CREATING NEW MARKETS EFFECTUALLY

    Nihar A. a, Jonathan D. b, Paula S. c
    University of South Wales, Newport, United Kingdomabc Corresponding Author: [email protected]
    Awarded date28 Oct 2015
    Degree of recognitionInternational
    Granting OrganisationsAsia Pacific Institute of Advanced Research

    Awarded at event

    Event titleAsia Pacific Conference on Contemporary Business Research
    LocationKuala Lumpur, MalaysiaShow on map
    Period26 Oct 2015

    Keywords

    • Entrepreneurial Marketing, Effectuation, Contextual Marketing, Entrepreneurship.

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