Best Paper Award

  • Amoncar, N. (Recipient), Deacon, Jonathan (Recipient) & Stephens, P. (Recipient)

    Prize: National/international honour

    Description

    Best Paper Award in Business Track.

    Paper title:
    DEFINING CONTEXTUAL ADVANTAGE: EXPLORING THE CONTEXTUAL RELATION BETWEEN EFFECTUATION AND ENTREPRENURIAL MARKETING FOR CREATING NEW MARKETS EFFECTUALLY

    Nihar A. a, Jonathan D. b, Paula S. c
    University of South Wales, Newport, United Kingdomabc Corresponding Author: Nihar.Amoncar@southwales.ac.uk
    Degree of recognitionInternational
    Granting OrganisationsAsia Pacific Institute of Advanced Research

    Awarded at event

    Event titleAsia Pacific Conference on Contemporary Business Research
    LocationKuala Lumpur, Malaysia
    Period26 Oct 2015

    Keywords

    • Entrepreneurial Marketing, Effectuation, Contextual Marketing, Entrepreneurship.

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