Personal profile


My research specialisms include media audiences/fans and participatory cultures; material cultures and audiences/fans; and place and space (particularly how television represents and creates ideas of place, themed and immersive experiences, and media tourism).

I am currently working on a research bid for a project on Transmedia Tourism and the Experience Economy, co-editing a book on Tim Burton's Nightmare Before Christmas for Bloomsbury, and guest editing an issue of Critical Studies in Television focusing on the 40th anniversary of EastEnders in 2025.

I have published five books; two monographs, Theme Park Fandom: Spatial Transmedia, Materiality & Participatory Cultures (2020, Amsterdam University Press) and Post-Object Fandom: Television, Identity & Self-Narrative (2015, Bloomsbury) and the edited collections A Fan Studies Primer: Method, Ethics Research (2021, University of Iowa Press, with Paul Booth), Everybody Hurts: Transitions, Endings & Resurrections in Fan Cultures (2018, University of Iowa Press) and Torchwood Declassified (2013, I.B. Tauris).

I also edited a special issue of the Journal of Fandom Studies on the topic of fan endings, transitions and resurrections in 2018 and co-edited a special issue of Critical Studies in Television on television and small nations in 2011, and a special issue of American Behavioral Scientist on the topic of fan controversies in 2022.

In addition, I have published over 50 pieces in edited collections or international journals including Popular CommunicationCritical Studies in TelevisionContinuumMedia HistoryJournal of British Cinema and TelevisionGothic StudiesPopular Music and SocietyTelevision and New MediaSeries: International Journal of TV Serial NarrativesCinema Journal , European Journal of Cultural Studies , Celebrity Studies, and Participations

I am frequently interviewed as an expert on media audiences and fandom in national and international media including print and online media (including The Sunday Times, Gay Times, GQ Magazine, The Guardian, Los Angeles Times, Wired, Verdens Gang (Norway), Information (Denmark)), on radio (for BBC Wales, BBC World Service and BBC Radio Coventry, and Heart Radio Wales), and television (BBC One Wales: The Wales Report).

I am Co-Editor-in-Chief of Popular Communication and sit on the Editorial Boards of the International Journal of Disney Studies, Celebrity Studies , Journal of Fandom Studies , Transformative Works and Cultures and the Editorial Advisory Board of Intensities: Cult Media Journal. I am also a member of the Editorial Board for the Bloomsbury Fandom Primers book series.

I am a founding Board Member of the Fan Studies Network, and served as a member of the Steering Committee for the Fan & Audience Studies Special Interest Group for the Society of Cinema & Media Studies between 2018-2020 and again 2022-2024. I am also a former member of the Management Committee of Cyfrwng: Media Wales Journal and previously held the role of Book Reviews Assistant for Critical Studies in Television.

Internally, I am a member of the Steering Groups of  the George Ewert Evans Centre for Storytelling and the Centre for Media and Culture in Small Nations


Teaching interests

I am currently Module Leader for:

  • CK1S16 Media, Culture & Creative Industries in Wales 
  • CK2S12 Digital & Social Media 
  • CK3S20 TV Drama
  • CK3S21 Transmedia & Convergence Culture

I also teach on:

  • CK2S12 Media Audiences & Fandom
  • CK3D02 Dissertation in Media, Culture & Journalism
  • BJ2S60 Behind the Sports Headlines

I also supervise a wide range of undergraduate dissertations.



I welcome PhD applications from potential PhD students in the areas of media audiences and fandom; media tourism; media experiences; theme parks; television studies; celebrity studies; digital and social media.

PhD Students:

  • 'Fandom and Play: Auto-Ethnographic research into how forms of roleplay within participatory cultures may be commodified or assist in exercising political awareness in fan spaces' (2022-) - Ada Jeffery
  • ‘Cultural Intermediaries and the Presence of Welsh National Identities in Public Celebrity Images’ (2013-2018) – Alex Brady
  • 'BBC Television Drama Production in the Nations and Regions’ (2010-2016) – Nina Jones
  • 'Spaces of television - Production, site and style’ (2010-2014) – Ben Lamb


Masters by Research in Media, Communication and Cultural Studies Students:

  • ‘The Force Reawakens: 'The transmedia sub-universe' of internally produced and externally Licenced storytelling in the Disney era of Star Wars’ (2016-2019) – Charlie Andrews
  • ‘The Rise of the Cybercelebrity: Understanding Celebrity Production and the Construction of Authenticity on YouTube Using YouTube Gamer MiniLadd’ (2016-2018) – Katherine Edwardes
  • ‘'The treasured memories of childhood and television: Intergenerational memory, the home and children's remake television’ (2014-2017) – Laura Jones
  • ‘UFO Culture in Wales in the 1970s’ (2013-2015) – Emyr Davies
  • ‘Adventures in Time and Facebook: Evolution of Online Doctor Who fandom’ (2012-2013) – Amy Genders
  • ‘The Branding of the Consumer Relationship: How the Online Brand Community is Animated by its Fans’ (2010-12) – Emma Leslie

Education/Academic qualification

2008 Media & Cultural Studies, PhD, Television Fan Distinctions and Identity: An Analysis of ‘Quality’ Discourses and Threats to ‘Ontological Security’’, Cardiff University (JOMEC)

2011 Postgraduate Certificate in Learning and Teaching (Distinction), University of Glamorgan.

2004 MA Critical and Cultural Theory, School of English, Communication and Philosophy, Cardiff University.

2003 BA (First Class Honours) Journalism, Film, and Broadcasting, School of Journalism, Media and Cultural Studies, Cardiff University.

External positions

External Examiner BA Media and Communications , Glasgow Caledonian University

1 Oct 2023 → …

Editor-in-Chief, Popular Communication

1 Jan 2023 → …

Fan and Audience Studies Special Interest Group Steering Committee Member, Society of Cinema and Media Studies (SCMS)

1 Jun 2022 → …

External Examiner BA Media, Sheffield Hallam


External Examiner MA Digital & Social Media (formerly MA Participatory Culture and Social Media) , University of Huddersfield


External Examiner for Revalidation of BA (Hons) Media and Communication, Birmingham City University



  • WE Cultural and Media Studies
  • Audience Studies
  • Media Fandom
  • Media Tourism
  • Stardom and Celebrity
  • Participatory Cultures
  • Theme Parks
  • Disney
  • Fan Studies
  • WD Communication


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