Monica is a Principal Lecturer in the University of South Wales Business School where she has responsibility for the MSc Leadership & Management course with Capita PLC.
Monica also currently undertakes two national roles serving on the Chartered Institute of Marketing Senate and the Academy of Marketing National Executive.


Monica has held several senior roles in Higher Education. She was Dean of the Faculty of Business & Society at the University of Glamorgan and Dean of Glamorgan Business School. Immediately prior to joining the University of Glamorgan she was Assistant Director at the Higher Education Academy where she was responsibile for Employability and Employee Learning, Inclusive Learning and Institutional Strategy and Partnerships. Monica was Dean of Huddersfield University Business School, Associate Dean at Leeds Business School, Head of Business and Regional Development at the University of West of England, Head of Business at the University of Wales College Newport.
Monica began her academic career at Mancheser Metropolitan University Business School where she taught Marketing and Management Development. Her roles there included Director of Business Development and Head of Part-time Business Programmes.
Monica began her career as a Commercial Apprentice with British Aerospace and went on to become a Systems Analyst with the company.

Other Interests



Gibson-Sweet, M.F., Skinner, H., Williams N. & and Enos, H., “The Glam Approach to Enhancing Marketing Graduates Employability : A Case Study from Glamorgan Business School”, Academy of Marketing, Liverpool, July 2011.

Gibson-Sweet, M.F., Brennan, R., Foye, A. & Rudolph, P. “Key Issues in Marketing Education: The Marketing Educators’ View”, Marketing and Intelligence and Planning, Vol 28, No 7, pp931-943, 2010.

Gibson-Sweet, M.F. “Support for the Development of New Lecturers in Business-Related Disciplines: From Rhetoric to Reality”, Academy of Marketing, Coventry, July 2010.

Gibson-Sweet, M.F., Lynch, J. & Rudolph, P. “Evidence-Based Evaluation – Wot’s that then?: The Findings of the Marketing Education SIG’s Survey of Learning and Teaching”, Academy of Marketing, Leeds, July 2009.

Price, A., Gibson-Sweet, M.F. & Kettle, J. “The Changing Shape of HE Enterprise Education”, Higher Education Academy, Manchester, June 2009.

Gibson-Sweet, M.F., Lynch, J. & Rudolph, P. “Supporting Life Long Learning in Marketing Education: Where Are We Now and What Do We Need To Do For the Future?”, Higher Education Academy BMAF, Cardiff, April 2009.

Gibson-Sweet, M.F., & Rudolph, P. “Undergraduate Subject Benchmark Statements: Expectations, Fit and Governance”, Academy of Marketing, Aberdeen, July 2008.


Fellow of Higher Education Academy
Chartered Marketer, Chartered Institute of Marketing
Executive Member of Academy of Marketing


Monica has undertaken a wide range of academic and scholarly activities throughout her career serving on review and validation committees, steering groups and special projects as well as undertaking external examining activities. She has also been conference track chair, reviewed for international journals, been on journal editorial boards and served on the organising committee of several international conferences.

2006 – 11 Chief External Examiner, MMUBS
2004-06 Marketing, Hertfordshire Business School.
2000-04 MBA External Examiner, Bolton Business School
1999-2003 Marketing, Dearne Valley Business School
1997-2001 Marketing, Buckinghamshire Chilterns University College.

Research interests

Monica is currently undertaking an Ed D at the University of Bristol

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