I am Professor of Creative Industries within the Faculty of Business and Creative Industries.

I utilise ethnographic and participatory filmmaking practice to engage with marginalised, disadvantaged or declining people and their cultures, species, places and ecosystems, to promote dialogue in search of positive transformation. I work locally and globally with communities, non-governmental organisations and social development organisations.

Influenced by Paulo Freire, my practice-led research focuses on social and environmental issues, and the landscape. I have engaged with various communities in 20 countries around the world. 

My ethnographic filmmaking is often empirical research, giving valuable insights into the lives of people and communities, making tangible connections between lived-experiences and policy. Utilising my skills in participatory methodologies, I have acted as Principal Investigator on numerous community-based development projects, using participatory, ethnographic and documentary filmmaking to describe processes and facilitate the sharing of recommendations and lessons learned. I facilitate relevant workshops for development organisations, utilising participatory methods that allow stakeholders to share experiences, explore issues, and produce recommendations to enhance sustainable development practice and policy.