Research interests

About

Lauren is the Course Leader for the BSc (Hons) Marketing Management and the BA (Hons) Marketing, leading a team of skilled academics who practice innovative teaching and assessment methods to produce work ready graduates. Lauren has been nominated for Best Lecturer, Best Course Leader, and Best Supervisor at USW’s Student Choice Awards, reflecting her student-first focus.

Experience

Lauren has extensive marketing experience across a diverse range of industries including medical sales, publishing, charity, and private education. She also has experience in project management.

Responsibilities

Course leader for the BSc (Hons) Marketing Management and the BA (Hons) Marketing.
Graduate Gateway Co-ordinator for Chartered Institute of Marketing at USW.

Module leader for:
Foundations in Marketing
Marketing and Consumer Behaviour
Digital Marketing: Tools and Techniques
Marketing Employment Experience: Reflection
Marketing Employment Experience: Portfolio
Professional Selling and Business Development

Lauren also teaches on the module Customer Service Excellence.

Lauren has previously taught or written the modules:
Customer Service
Customer Service and Quality Systems

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