20162024

Research activity per year

Personal profile

Research interests

At the heart of Lauren's research is an enduring curiosity about technology-enabled information sharing behaviour, and how we can utilise it to make the world a better place.

 

Lauren's research interests include:

  • Social media and social commerce
  • Influencers, virtual influencers, and de-influencing
  • Fashion with a focus on second-hand clothing
  • Artificial intelligence (AI) use for SMEs and freelancers

 

Find Lauren on ResearchGate here.

Experience

Lauren is a Senior Lecturer in Marketing, blending experience in medical sales, publishing, and fundraising into her passion for teaching and research.

Following a decade in academia, she leads the Business Research and Innovation Group, and also manages the Business and Management portfolio for REF2029. 

Lauren enjoys communicating about research and is one of the Science and Technology Foundation's Future Leaders for 2024. She has also shared her expert opinion on social media trends in the media. 

Expertise

Outside of academia, Lauren has worked in diverse industries including medical sales, publishing, and charity. 

Teaching interests

Lauren is a highly experienced Senior Lecturer in Marketing, and is a Senior Fellow of the HEA. She spent 7 years as the Course Leader for the triple accredited BSc (Hons) Marketing Management before stepping back to focus on her research responsibilities. During this time the course was very successful with 100% student satisfaction in the NSS twice, and was top in Wales for Marketing and PR in both 2022 and 2023. 

Lauren has been nominated for Best Lecturer, Best Course Leader, and Best Supervisor at USW’s Student Choice Awards, reflecting her student-first focus.

 

Module Leader for:

  • Skills for Market Research
  • Omni-Channel Marketing Strategy

 

Lauren has previously taught or written the modules:

  • Customer Service
  • Customer Service and Quality Systems
  • Customer Service Excellence
  • Business Communications
  • Customer Insights in the Financial Services Sector
  • Foundations in Marketing
  • Marketing and Consumer Behaviour
  • Digital Marketing: Tools and Techniques
  • Marketing Employment Experience: Reflection
  • Marketing Employment Experience: Portfolio
  • Professional Selling and Business Development
  • Quantitative Research

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

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