My primary focus is information sharing behaviour in the digital environment. This spans two key areas:

Research area 1: social commerce and the sharing economy

• How does social media improve the worth of a customer for a brand?
• How do ratings and reviews affect trust in sharing economy resource providers?
• What psychological and functional barriers exist to participating in the sharing economy?

Research area 2: Smart Learning pedagogy

• How does the technology in a room affect students’ learning outcomes?
• What psychological barriers exist in group assessments taking place in a Smart Learning Environment?
• Where technology forms a part of the assessment process, what Necessary Conditions exist for a positive learning outcome?

Find me on research gate here.

Lauren has extensive marketing experience across a diverse range of industries including medical sales, publishing, charity, and private education. She also has experience in project management.

Lauren is the Course Leader for the BSc (Hons) Marketing Management, leading a team of skilled academics who practice innovative teaching and assessment methods to produce work ready graduates. Lauren has been nominated for Best Lecturer, Best Course Leader, and Best Supervisor at USW’s Student Choice Awards, reflecting her student-first focus.

• Course Leader for the BSc (Hons) Marketing Management.
  Manages professional body relationships between USW and the
• Chartered Institute of Marketing, the Institute of Data and Marketing, and the Public Relations and Communications Association.
• Supervises Postgraduate research students (PhD and DBA). 

Module Leader for:

• Foundations in Marketing
• Marketing and Consumer Behaviour
• Digital Marketing: Tools and Techniques
• Skills for Market Research
• Marketing Employment Experience: Reflection
• Marketing Employment Experience: Portfolio
• Professional Selling and Business Development

Lauren has previously taught or written the modules:

• Customer Service
• Customer Service and Quality Systems
• Customer Service Excellence
• Business Communications
• Customer Insights in the Financial Services Sector