1. 2021
  2. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach

    Lloyd-Parkes, E. & Deacon, J., 10 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). Emerald Group Publishing Ltd.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. “Foreign brands of course!”: An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

    Kahir, N., Lloyd-Parkes, E. & Deacon, J., 30 Apr 2021, In : Journal of Global Fashion Marketing. 00, 00, p. 1-17 17 p.

    Research output: Contribution to journalArticle

  4. Emotional Overload! A dialogic autoethnography of scholar-participant-consumer reactions to the marketing of thanatourism

    Lloyd-Parkes, E., Deacon, J., Grant, A. & Thomas, S., 12 Mar 2021, In : The Qualitative Report. 26, 3, p. 992-1011 22 p., 15.

    Research output: Contribution to journalArticle

  5. 2020
  6. Listen to Mama: maternal contributions to the consumer socialisation journey of a child

    Thomas, T., Lloyd-Parkes, E. & Deacon, J., 21 Jul 2020.

    Research output: Contribution to conferencePaper

  7. 2019
  8. Entrepreneurial Marketing Authenticity: Enactment and Practice - Profit or Passion?

    Harris, J. & Deacon, J., 28 Jun 2019, (Unpublished).

    Research output: Contribution to conferencePaper

  9. The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)

    Hansen, D., Deacon, J., Pascal, V. & Sethna, Z., 10 Jun 2019, In : Journal of Business Research.

    Research output: Contribution to journalArticle

  10. 2018
  11. Entrepreneurial marketing of Politics using Social media – Simple aggregator or the emerging Ministry of truth?

    Amoncar, N. & Deacon, J., 6 Dec 2018, (Submitted) In : Journal of Research in Marketing and Entrepreneurship.

    Research output: Contribution to journalArticle

  12. The Full Story: mining rich authoethnographic data for insight into the international consumer’s behaviour with luxury fashion goods

    Parkes, E., Deacon, J. & Khair, N., 1 Dec 2018, In : Journal of Marketing Development and Competitiveness. 12, 4, p. 69-79 11 p.

    Research output: Contribution to journalArticle

  13. Influence of Cultural Dimensions and Brand Country of Origin Image on Consumption Behaviour: A case of Jordanian Consumers

    Khair, N., Parkes, E. & Deacon, J., 6 Sep 2018, British Academy of Management Conference 2018: Driving Productivity in Uncertain and Challenging Times . British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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