Research output per year
Research output per year
Personal profile
Research interests
Jonathan is Professor of Marketing at the University of South Wales where he leads research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers– he consults with business and government bodies on a number of strategic projects, business development initiatives and the digital economy. He is a ‘thought leader’ at the interface between Marketing, Entrepreneurship and Creative Thinking. He is a trustee and global vice chair of the Chartered Institute of Marketing, a member of The Royal Anniversary Trust and a board member of the European Marketing Confederation. Jonathan had a successful business career prior to academe – and retains selected commercial interests and sits on the boards of a number of commercial and social companies.
For relaxation he ‘enjoys’ adventure sports.
RESEARCH INTERESTS
Theory building at the marketing/entrepreneurship interface
Development of marketing theory and business models – in particular for the small firm
Aspects of marketing and entrepreneurship education
The interface between Marketing and Design Thinking
Education/Academic qualification
Marketing and Entrepreneurship, PhD - Doctor of Philosophy University of Ulster at Jordanstown, N. Ireland, “A Study of the Meaning and Operation of the Language for Marketing in Context”. Supervisors: Professor David Carson and Professor Audrey Gilmore, University of Ulster
Award Date: 1 Mar 2008
Business Administration, BSc. (Hons) (Wales) , Newport Business School, University of Wales, Newport
Marketing, Post Graduate Diploma, Chartered Institute of Marketing
Marketing, MA, Glamorgan Business School, University of Glamorgan
Education, PGCE, School of Education, University of Wales, Newport
External positions
Trustee, CAM Foundation
1 Jan 2019 → …
Board Member, University of Salerno
1 Jan 2019 → …
Royal Anniversary Trust's Panel for the Queen's Anniversary Awards for Further and Higher Education, Queen's Anniversary Awards
2016 → 2020
Vice Chair, European Marketing Confederation
2015 → …
Vice Chair Chartered Institute of Marketing
2014 → …
External Examiner, Manchester Metropolitan University
2014 → 2016
Trustee Chartered Institute of Marketing
2013 → …
Trustee and Board Member – Institute for Small Business and Entrepreneurship
2013 → 2014
Member of Commerce Cymru
2013 → 2014
Visiting Academic , St John’s College, Oxford
2013 → 2014
External Examiner, Buckingham University
2012 → 2017
Chair Libraries Wales Marketing awards
2010 → …
Visiting Fellow, Cass Business School, City University, London
2010 → 2013
Chair Chartered Institute of Marketing (Wales/Cymru)
2008 → 2013
Chair CANMOL Wales Marketing Awards
2008 → 2014
Editor: Journal of Research in Marketing and Entrepreneurship (Emerald Group Publishing Ltd).
2008 → 2014
Founding member of the Chartered Institute of Marketing, Small Business Community group (SBC)
2006 → …
Member of the Court of Cardiff University
2006 → …
External Examiner, Huddersfield University
2006 → 2010
External Examiner, Oxford Brookes University
2005 → 2009
Fellow and Moderator (International), University of Wales
2005 → 2013
Chair City of Newport Business Club
2004 → 2008
Member Board of the Professional Body/ICG- Chartered Institute of Marketing
2002 → 2013
Member Institute of Welsh Affairs (SE Committee
Board Member - Young Enterprise Wales (past Chair)
Keywords
- HD28 Management. Industrial Management
- SME marketing
- Entrepreneurial Marketing
- entrepreneurship
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Secular and Religious Pilgrimage: a collaborative autoethnographic journey to meaningful destinations
Lloyd-Parkes, E., Deacon, J., Thomas, S., Thomas, T., Boswell, A., Wragg, J. & Ellis, K., 4 Jan 2022.Research output: Contribution to conference › Paper › peer-review
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Emotional Overload! A dialogic autoethnography of scholar-participant-consumer reactions to the marketing of thanatourism
Lloyd-Parkes, E., Deacon, J., Grant, A. & Thomas, S., 12 Mar 2021, In: The Qualitative Report. 26, 3, p. 992-1011 22 p., 15.Research output: Contribution to journal › Article › peer-review
Open AccessFile38 Downloads (Pure) -
Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach
Lloyd-Parkes, E. & Deacon, J., 10 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). Emerald Group Publishing Ltd.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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“Foreign brands of course!”: An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Kahir, N., Lloyd-Parkes, E. & Deacon, J., 30 Apr 2021, In: Journal of Global Fashion Marketing. 12, 3, p. 274-290 17 p.Research output: Contribution to journal › Article › peer-review
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Listen to Mama: maternal contributions to the consumer socialisation journey of a child
Thomas, T., Lloyd-Parkes, E. & Deacon, J., 21 Jul 2020.Research output: Contribution to conference › Paper › peer-review
Activities
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Telling the Story of Business 2021
Elizabeth Parkes (Organiser) & Jonathan Deacon (Organiser)
13 Jan 2021Activity: Participating in or organising an event › Organising an event
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South Wales Business School Conference 2020
Caryn Cook (Organiser), Jia Cao (Organiser), Ruth Gaffney-Rhys (Organiser), Christine Atkinson (Organiser), Victoria Stephens (Organiser), Brian Telford (Organiser), Elizabeth Parkes (Organiser) & Jonathan Deacon (Organiser)
2 Jul 2020Activity: Participating in or organising an event › Organising an event
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‘ The future is Human’,
Jonathan Deacon (Speaker)
20 Feb 2020Activity: Talk or presentation › Invited talk
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‘Telling the story of business’ An International Symposium, USW (08:01:20)
Jonathan Deacon (Organiser) & Elizabeth Lloyd-Parkes (Organiser)
8 Jan 2020Activity: Participating in or organising an event › Participation in conference
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Telling the Story of Business
Elizabeth Parkes (Organiser) & Jonathan Deacon (Organiser)
8 Jan 2020Activity: Participating in or organising an event › Organising an event
Prizes
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Best Paper 2016 – Entrepreneurial and Small Business Marketing: "Radical Marketing - a metamodernist perspective". SME TRack
Deacon, Jonathan (Recipient) & Harris, Jackie (Recipient), 2016
Prize: Prize (including medals and awards)
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Best Paper Award
Amoncar, Nihar (Recipient), Deacon, Jonathan (Recipient) & Stephens, Paula (Recipient), 28 Oct 2015
Prize: National/international honour
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Best Paper Award
Amoncar, Nihar (Recipient), Deacon, Jonathan (Recipient) & Stephens, Paula (Recipient), 5 Jul 2017
Prize: Prize (including medals and awards)
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Best Paper Award in Entrepreneurship and SME track
Amoncar, Nihar (Recipient), Deacon, Jonathan (Recipient) & Stephens, Paula (Recipient), 11 May 2017
Prize: Prize (including medals and awards)
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First Place for Best Research Presentation at the Postgraduate Researchers Day 2017
Amoncar, Nihar (Recipient) & Deacon, Jonathan (Recipient), 16 Jun 2017
Prize: Prize (including medals and awards)