Jonathan Deacon

Jonathan Deacon

Prof,

20102022

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Personal profile

Research interests

Jonathan is Professor of Marketing at the University of South Wales where he leads research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers–  he consults with business and government bodies on a number of strategic projects, business development initiatives and the digital economy. He is a ‘thought leader’ at the interface between Marketing, Entrepreneurship and Creative Thinking. He is a trustee and global vice chair of the Chartered Institute of Marketing, a member of The Royal Anniversary Trust and a board member of the European Marketing Confederation. Jonathan had a successful business career prior to academe – and retains selected commercial interests and sits on the boards of a number of commercial and social companies.

For relaxation he ‘enjoys’ adventure sports.

RESEARCH INTERESTS

Theory building at the marketing/entrepreneurship interface

Development of marketing theory and business models – in particular for the small firm

Aspects of marketing and entrepreneurship education

The interface between Marketing and Design Thinking

Education/Academic qualification

Marketing and Entrepreneurship, PhD - Doctor of Philosophy University of Ulster at Jordanstown, N. Ireland, University of Ulster

Award Date: 1 Mar 2008

Business Administration, BSc. (Hons) (Wales) , Newport Business School, University of Wales, Newport

Marketing, Post Graduate Diploma, Chartered Institute of Marketing

Marketing, MA, Glamorgan Business School, University of Glamorgan

Education, PGCE, School of Education, University of Wales, Newport

External positions

Trustee, CAM Foundation

1 Jan 2019 → …

Board Member, University of Salerno

1 Jan 2019 → …

Royal Anniversary Trust's Panel for the Queen's Anniversary Awards for Further and Higher Education, Queen's Anniversary Awards

20162020

Vice Chair, European Marketing Confederation (EMC)

2015 → …

Vice Chair Chartered Institute of Marketing

2014 → …

External Examiner, Manchester Metropolitan University

20142016

Trustee Chartered Institute of Marketing

2013 → …

Trustee and Board Member – Institute for Small Business and Entrepreneurship

20132014

Member of Commerce Cymru

20132014

Visiting Academic , St John’s College, Oxford

20132014

External Examiner, Buckingham University

20122017

Chair Libraries Wales Marketing awards

2010 → …

Visiting Fellow, Cass Business School, City University, London

20102013

Chair Chartered Institute of Marketing (Wales/Cymru)

20082013

Chair CANMOL Wales Marketing Awards

20082014

Editor: Journal of Research in Marketing and Entrepreneurship (Emerald Group Publishing Ltd).

20082014

Founding member of the Chartered Institute of Marketing, Small Business Community group (SBC)

2006 → …

Member of the Court of Cardiff University

2006 → …

External Examiner, Huddersfield University

20062010

External Examiner, Oxford Brookes University

20052009

Fellow and Moderator (International), University of Wales

20052013

Chair City of Newport Business Club

20042008

Member Board of the Professional Body/ICG- Chartered Institute of Marketing

20022013

Member Institute of Welsh Affairs (SE Committee

Board Member - Young Enterprise Wales (past Chair)

Keywords

  • HD28 Management. Industrial Management
  • SME marketing
  • Entrepreneurial Marketing
  • entrepreneurship

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