1. 2021
  2. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach

    Lloyd-Parkes, E. & Deacon, J., 10 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). Emerald Group Publishing Ltd.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  3. “Foreign brands of course!”: An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

    Kahir, N., Lloyd-Parkes, E. & Deacon, J., 30 Apr 2021, In: Journal of Global Fashion Marketing. 12, 3, p. 274-290 17 p.

    Research output: Contribution to journalArticlepeer-review

  4. Emotional Overload! A dialogic autoethnography of scholar-participant-consumer reactions to the marketing of thanatourism

    Lloyd-Parkes, E., Deacon, J., Grant, A. & Thomas, S., 12 Mar 2021, In: The Qualitative Report. 26, 3, p. 992-1011 22 p., 15.

    Research output: Contribution to journalArticlepeer-review

  5. The Land of Song: an autoethnographic exploration of music as a component of Welsh identity

    Lloyd-Parkes, E. & Ellis, K., 2 Jan 2021.

    Research output: Contribution to conferencePaperpeer-review

  6. 2020
  7. She made me do it! An autoethnographic exploration of in-store shopping influences

    Lloyd-Parkes, E., 31 Jul 2020.

    Research output: Contribution to conferencePaperpeer-review

  8. Listen to Mama: maternal contributions to the consumer socialisation journey of a child

    Thomas, T., Lloyd-Parkes, E. & Deacon, J., 21 Jul 2020.

    Research output: Contribution to conferencePaperpeer-review

  9. 2018
  10. The Full Story: mining rich authoethnographic data for insight into the international consumer’s behaviour with luxury fashion goods

    Parkes, E., Deacon, J. & Khair, N., 1 Dec 2018, In: Journal of Marketing Development and Competitiveness. 12, 4, p. 69-79 11 p.

    Research output: Contribution to journalArticlepeer-review

  11. Influence of Cultural Dimensions and Brand Country of Origin Image on Consumption Behaviour: A case of Jordanian Consumers

    Khair, N., Parkes, E. & Deacon, J., 6 Sep 2018, British Academy of Management Conference 2018: Driving Productivity in Uncertain and Challenging Times . British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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