Research interests

I am the Head of the Centre for Football Research in Wales and the Coaching Science Lead for the Welsh Institute of Performance Science Research Steering Group. In addition, my research interests focus on the development of professional practice in different disciplines, specifically sport coaching and sport psychology. These interests include examining the value of, and improving, education and development pathways. I am particularly interested in reflective practice and the potential it has for developing effective practice and facilitating human flourishing. More recently, I have become interested in researching the development of life skills through sport and the psychology of performance in coaches and athletes alike focusing on mental health and well-being.



Brendan is a Professor of Sport Coaching in the School of Health, Sport, and Professional Practice. He is also the Head of the Centre for Football Research in Wales. Brendan joined USW in 2017, having previously worked at Swansea University and Cardiff Metropolitan University. He has made a significant contribution to the Sport & Exercise Sciences, particularly in the area of sport psychology and sport coach education. He has provided a range of consultancy services to athletes, coaches, and NGBs as well as having an emerging research profile that has helped to shape training and development programmes in the sport sciences and sport coaching. This contribution was recognised by the British Association of Sport & Exercise Science (BASES) who awarded Brendan Fellowship status in 2014. Brendan has been a BASES Accredited Sport & Exercise Scientist (Psychology) since 2007 and a Chartered Scientist since 2014. Brendan has worked closely with a number of NGB’s to develop their coach education strategies and helped to write the A Youth License Coaching Qualification for the FAW Trust, as well as acting as a coach educator and a mentor up to and including Level 4.



Conference Communications:

I have conducted over 70 presentations at national and international conferences and as well as ten key note presentations.

Television Interviews:

i. BBC 1 Wales (17/11/2014): Sport Wales programme interview – the impact of ‘booing’ on sports performance.
ii. ITV Wales (09/02/2018): Wales at Six programme live interview – mental health and well-being in sports coaches.

BBC Radio Wales:

i. 06/08/2012 – Psychology of performance: Dai Greene at the London Olympics
ii. 30/01/2013 – Psychology of performance: Wales Rugby Union 6 Nations
iii. 31/01/2014 – Psychology of performance: Wales Rugby Union 6 Nations
iv. 25/06/2014 – Psychological issues in sport: Luis Suarez’s behaviour
v. 11/08/2014 – Psychology of performance: Rory McIlroy’s excellent season
vi. 06/10/2014 – Psychological issues in sport: Team dynamics
vii. 30/09/2015 – Psychology of performance: Wales RFU preparation for RWC

Newspaper Articles:

i. The Western Mail (15/07/2016): Unleashing the dragon: How Wales got so good at football (p. 29).

Website Communications:

i. BBC Sport Website (10/01/2014): Jessica Ennis-Hill Jessica Ennis-Hill: Could pregnancy make her better?

ii. Heart/Capital News Website (25/06/2014): Suarez as a role model and website – and

iii. SCUK (30/07/2015):

iv. BBC Sport Website (20/06/2016): Euro 2016 – The impact of winning for Wales –

v. BBC Sport Website (18/06/2020): Cardiff and Swansea prepare to tackle the emptiness of the post-lockdown player -



The Sport Psychologist Section Editor Professional Practice (2021 - present)

Journal of Applied Sport Psychology (2021 - present)

International Journal of Sport Science and Coaching (2021 - present)

The Sport Psychologist (2017 – 2021)

Journal of Applied Sport Psychology – Special Issue Guest Editor (2019-2020)

Case Studies in Sport and Exercise Psychology (2015 – 2021)

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