Research interests


Dr. Yankholmes’ varied educational background in tourism management, plays significantly into his advantage in teaching and research. His international education and research pursuits have provided widespread experiences in Ghana, Spain, Hong Kong, Macau, United Kingdom, United States and the Netherlands. He has authored or co-authored over a dozen scholarly papers and reports.


Senior Lecturer/ Researcher in Sustainable Experience Design, Breda University of Applied Sciences
Lecturer in Events & Leisure Marketing, Bournemouth University
Visiting Assistant Professor in Tourism Marketing Management, Institute for Tourism Studies, Macau SAR China
Assistant Professor in Hospitality & Tourism Management, Macao University of Science and Technology, Macau SAR China


Course Leader, International Events Management
Book Reviews Editor, Journal of Heritage Tourism July 2016 to date

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