Organisation profile
Organisation profile
The Creative Industries Research and Innovation Group is one of the largest, most multidisciplinary at the University of South Wales. Based in central Cardiff, in one of the UK’s largest creative hubs outside London, the Group has established major collaborative partnerships with the creative industries and policymakers.
We produce world-leading and internationally significant research, including award-winning films, exhibitions, performances, and monographs, reflecting the multi-disciplinary nature of creative production.
Our world-leading research enriches knowledge and positively impacts communities locally, nationally, and globally, influencing education, cultural preservation, policymaking, and the arts.
Research themes
- Creative Industries for Health, Wellbeing and Social Justice
- Creative Industries: Culture, Heritage and Community
- Performance, Media and Screen Innovation
Postgraduate Research
We welcome applications for postgraduate research in one of our areas of expertise.
Work with us
We’re passionate about working with partners to address real-world challenges. Our experts work with organisations of all sizes, and from all sectors, to develop new ideas, products and services that solve a specific problem. We help policy makers gather evidence to understand the needs and experiences of a sector or industry to better inform solutions.
Contact
Co-Leads: Richard Hurford and Associate Professor Rebecca Williams
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
Collaborations and top research areas from the last five years
Profiles
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Thania Acarón
- Faculty of Business and Creative Industries - Lecturer in Arts, Health & Wellbeing
- Faculty of Business and Creative Industries, Creative Industries Research and Innovation Group
Person: Academic
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Jodie Allinson
- Faculty of Business and Creative Industries - Senior Lecturer in Drama
- Faculty of Business and Creative Industries, Creative Industries Research and Innovation Group
Person: Academic
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Paul Appleby
- Faculty of Business and Creative Industries - Lecturer Media Production
- Faculty of Business and Creative Industries, Creative Industries Research and Innovation Group
Person: Academic
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Co-Creating Spaces of Change (COSC)
Brookman, F. (CoPI), Underwood-Lee, E. (CoPI), Kier-Byfield, S. (CoPI), Wallace, S. (CoPI) & Tutsell-Buse, S. (CoI)
1/01/24 → …
Project: Research
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Torfaen Health Determinants Research Unit
Wallace, C. (CoI), Davies, M. (CoI), Mathieson, I. (CoI), Saltus, R. (CoI), Underwood-Lee, E. (CoI), Llewellyn, M. (CoI), Bale, S. (CoI), Daszkiewicz, T. (CoI), Vale, J. (CoI), Evans, B. (CoI), Webster, N. (CoI), Wright, J. (CoI), Bourne, S. (CoI), Cooke, G. (PI) & Leech, D. (CoPI)
1/01/24 → 31/12/29
Project: Research
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Community Voices Revisited: Exploring the Long-Term Social Impacts of Participatory Storytelling
Brown, M. (PI), O'Leary, M. J. (CoI), Taman, A. (CoI) & Toolange, D. (CoI)
1/08/23 → …
Project: Research
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Doing Storytelling Work in the Context of Gender-Based Violence
Kier-Byfield, S. & Oparah, N., 2026, Storytelling Research Methods: Meaning Making and Interdisciplinary Knowledges across Borders. Wilson, M., Ligouri, A. & Underwood-Lee, E. (eds.). Abingdon, Oxon: Routledge, p. 129-140 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Storytelling Research Methods: Meaning Making and Interdisciplinary Knowledges across Borders
Wilson, M., Ligouri, A. & Underwood-Lee, E., 24 Feb 2026, Abingdon, Oxon: Routledge. 188 p.Research output: Book/Report › Book › peer-review
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“Not What I Would Have Pictured Stalking to be or Look Like”: Awareness of Stalking and Views on Stalking Education Among Young People in Wales
Kier-Byfield, S., Wallace, S., Underwood-Lee, E., Whelan, M. & Spiers-Morgan, E., 23 May 2026, (E-pub ahead of print) In: Journal of Interpersonal Violence. 00, 00, 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Datasets
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Games Survey Wales Company Data 2024
Hurford, R. (Creator), University of South Wales, 15 Aug 2024
Dataset
File
Activities
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Cardiff Music Strategy Panel Member, Cardiff 31.01.23 Clwb Ifor Bach Cardiff UK (closed invite only)
Phoenix, H. (Member), Day, J. (Member), Thomas, C. H. (Member), Squire, L. (Member) & Williams, T. (Chair)
31 Jan 2031Activity: Other › Types of Business and Community - Membership of public/government advisory/policy group or panel
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Creative Technology Futures: UK policy pathways to 2035 and beyond
Hurford, R. (Attendee)
1 Jul 2025Activity: Participating in or organising an event › Participation in workshop, seminar, course
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Skills Challenges and Priorities for Wales’s Creative Industries
Hurford, R. (Lecturer)
22 May 2025Activity: Other › Types of Business and Community - Membership of public/government advisory/policy group or panel
Press/Media
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Tilly Ashton discusses the Sustainability Coordinator training and placements
31/01/25
1 Media contribution
Press/Media: Other
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Levelling up: Is the Welsh video games sector ready to build on its recent success?
5/08/24
1 Media contribution
Press/Media: Research
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The Welsh animators at the forefront of innovative animation tech
21/03/24
1 Media contribution
Press/Media: Public Engagement Activities
Impacts
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Contribution to Creative Wales' Creative Skills Action Plan 2022 to 2025
Hurford, R. (Participant)
Impact: Public policy impacts
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