Description of impactOver the previous few years I have been consulted by and given numerous interviews to news networks, for example, BBC news, BBC X-Ray, Radio 5 Live, ITV Newsweek and Radio New Zealand. These broadcasts have reached hundreds of thousands of people, which demonstrates the impact of my knowledge and research. In addition to this, my research has been reported in the national and international press such as the Independent, the Daily Mail, the Daily Mirror and the Irish Times. Furthermore, over the previous two and a half years, I have written thirty-five articles on the topic of romantic relationships for the popular psychology magazine Psychology Today, and in this time, my readership worldwide has reached 850,000, with my YouTube channel where I speak about related topics attracting around one hundred followers and 8,000 views. I have also spoken at over fifty public engagement events in the UK over the past two years, including Science Cafe, SciBar, Skeptics, the British Psychological Society regional events, Pint of Science (Science Festival) and Ignite in Cardiff, Swansea, Birmingham and Liverpool, with such events typically attracting an audience of around 400. Furthermore, I have delivered talks internationally in the USA, Canada, Ireland, New Zealand and Australia. As testimony to the impact of my research, I was invited to co-host ITV’s ‘Wales This Week – Date Night’ show. The show featured advice and commentary on romantic relationship formation and was broadcast in March 2017 to hundreds of thousands of people across Wales and the west of England.
How did your research contribute?The dissemination of my original research and expertise in the area of online romantic relationships through TV and radio broadcasts, talks and popular articles, has reached millions of people resulting in a change in knowledge of and attitudes to online dating and online relationship formation. More specifically, this has led to a change in the way in which people select dating websites, how they construct their profiles on these sites and how they interact with potential partners on dating sites, all of which has had a positive effect on online dating success. Furthermore, the dissemination of my research on dating scams has highlighted to the public potential dangers making online dating safer to use.
Who is affected?The specific beneficiaries of this research are individuals endeavouring to find romantic relationships
|Impact date||1 Jan 2015 → 1 Jun 2017|
|Impact level||In progress|