Try Before You Buy - Benefits to Customers and Companies

Press/Media: Expert Comment

Description

A response to the new item that a bed sales outlet in Hong Kong is encouraging customers to take a 15 minute nap in store, in order to ascertain whether or not a bed is right for them.

Period17 Mar 2025

Media contributions

1

Media contributions

  • TitleTry Before You Buy - Benefits to Custmers and Companies
    Degree of recognitionInternational
    Media name/outletBBC World Business Report
    Media typeRadio
    Duration/Length/Size5 minutes
    Country/TerritoryUnited Kingdom
    Date17/03/25
    DescriptionA response to the new item that a bed sales outlet in Hong Kong is encouraging customers to take a 15 minute nap in store, in order to ascertain whether or not a bed is right for them.
    Producer/AuthorBBC
    URLhttps://www.bbc.co.uk/sounds/play/w3ct601r
    PersonsElizabeth Lloyd-Parkes
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Keywords

  • try before you buy
  • consumer behaviour
  • customer satisfaction
  • competitive advantage
  • mutual benefit