I used maternity leave to launch my mug business

Press/Media: Expert Comment

Description

This article explores the entrepreneurial journey of Mollie Warrington, a Cardiff-based potter who founded Naetive Studio during maternity leave in 2022. From crafting mugs in her kitchen to managing a team producing 400 custom orders weekly, Mollie’s story highlights the challenges and triumphs of balancing motherhood and business. Academic commentary by Dr. Lauren Josie Thomas underscores systemic barriers faced by female entrepreneurs, including funding inequities, childcare constraints, and societal expectations to "have it all." Mollie’s success, amplified by influencer collaborations, illustrates the potential of social media in modern business growth while emphasizing the need for structural support for women in leadership. Organizations like Business Wales are working to address these disparities, but persistent gender biases in entrepreneurship remain a critical issue.
Period29 Jan 2025

Media contributions

1

Media contributions

  • TitleI used maternity leave to launch my mug business
    Degree of recognitionNational
    Media name/outletBBC
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date29/01/25
    Description
    This article explores the entrepreneurial journey of Mollie Warrington, a Cardiff-based potter who founded Naetive Studio during maternity leave in 2022. From crafting mugs in her kitchen to managing a team producing 400 custom orders weekly, Mollie’s story highlights the challenges and triumphs of balancing motherhood and business. Academic commentary by Dr. Lauren Josie Thomas underscores systemic barriers faced by female entrepreneurs, including funding inequities, childcare constraints, and societal expectations to "have it all." Mollie’s success, amplified by influencer collaborations, illustrates the potential of social media in modern business growth while emphasizing the need for structural support for women in leadership. Organizations like Business Wales are working to address these disparities, but persistent gender biases in entrepreneurship remain a critical issue.
    URLhttps://www.bbc.co.uk/news/articles/cjr25ddd8rwo
    PersonsLauren Josie Thomas

Keywords

  • Entrepreneur
  • Women's entrepreneurship
  • Wales
  • Business
  • Entrepreneurship
  • Barriers to entrepreneurship