Woke-washing: the implications for consumer loyalty

    Activity: Talk or presentation › Invited talk

    Description

    Contribution to BBC Wales Drive-Time radio programme (Gareth Lewis Show)
    Period19 Jun 2019
    Held atBBC Radio Wales
    Degree of RecognitionNational

    Keywords

    • woke-washing
    • consumer behaviour
    • marketing
    • social marketing

    Documents & Links