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Telling the Story of Business
Parkes, E.
(Speaker)
Business Research and Innovation Group
Activity
:
Participating in or organising an event
›
Participation in conference
Description
My brands, my image: the story of a tween’s marketing of ‘self’ through branded goods
Period
8 Jan 2020
Event type
Conference
Conference number
1
Location
Trefforest, United Kingdom
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Degree of Recognition
International
Keywords
marketing of self
autoethnography
relational autoethnography
tweens
brands
X