Programmatic Marketing: The Challenges of Publishing Work in Nascent Fields

  • Anthony Samuel (Speaker)
  • Gareth White (Speaker)
  • Robert Thomas (Speaker)

Activity: Talk or presentationInvited talk

Description

A presentation of our research on Programmatic Advertising: theoretical, methodological and practical insights and repercussions.
Period27 Apr 2021
Held atUniversity of Leicester, United Kingdom
Degree of RecognitionNational