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Academy of Marketing Conference 2019
Deacon, J.
(Speaker)
Parkes, E.
(Speaker)
Activity
:
Participating in or organising an event
›
Participation in conference
Description
The application of XHAE at the MEI
Period
2 Jul 2019
Event type
Conference
Conference number
52
Location
London, United Kingdom
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Degree of Recognition
International
Keywords
Xenoheteroglossic Autoethnography
Autoethnography
Marketing Entrepreneurship Interface
Symbolic Interactionism
Country of Origin
Foreign Brands