Academy of Marketing Conference 2019

Activity: Participating in or organising an eventParticipation in conference

Description

The application of XHAE at the MEI
Period2 Jul 2019
Event typeConference
Conference number52
LocationLondon, United KingdomShow on map
Degree of RecognitionInternational

Keywords

  • Xenoheteroglossic Autoethnography
  • Autoethnography
  • Marketing Entrepreneurship Interface
  • Symbolic Interactionism
  • Country of Origin
  • Foreign Brands