Academy of Marketing Conference 2019

    Activity: Participating in or organising an eventParticipation in conference

    Description

    The application of XHAE at the MEI
    Period2 Jul 2019
    Event typeConference
    Conference number52
    LocationLondon, United Kingdom
    Degree of RecognitionInternational

    Keywords

    • Xenoheteroglossic Autoethnography
    • Autoethnography
    • Marketing Entrepreneurship Interface
    • Symbolic Interactionism
    • Country of Origin
    • Foreign Brands