Academy of Marketing Conference 2019

Activity: Participating in or organising an event › Participation in conference

Description

The application of XHAE at the MEI
Period2 Jul 2019
Event typeConference
Conference number52
LocationLondon, United KingdomShow on map
Degree of RecognitionInternational

Keywords

  • Xenoheteroglossic Autoethnography
  • Autoethnography
  • Marketing Entrepreneurship Interface
  • Symbolic Interactionism
  • Country of Origin
  • Foreign Brands