Academy of Marketing Conference 2019

    Activity: Participating in or organising an eventParticipation in conference

    Description

    The application of XHAE at the MEI
    Period2 Jul 2019
    Event typeConference
    Conference number52
    LocationLondon, United KingdomShow on map
    Degree of RecognitionInternational

    Keywords

    • Xenoheteroglossic Autoethnography
    • Autoethnography
    • Marketing Entrepreneurship Interface
    • Symbolic Interactionism
    • Country of Origin
    • Foreign Brands