Marketing, the literary & the logos of cool
: A poststructuralist enquiry into the appropriation and impact of literary theory on marketing discourse and its implications for the re-presentation of consumer dispositions of characterised by cool.

  • Glyn Fry

    Traethawd ymchwil myfyriwr: Traethawd ymchwil doethurol

    Dyddiad DyfarnuRhag 2009
    Iaith wreiddiolSaesneg

    Dyfynnu hyn

    '