Exploring the meanings Jordanian consumers allocate to foreign brands: an ethnography on understanding the effect of brand country of origin image on consumption

  • Nadine Khair

    Traethawd ymchwil myfyriwr: Traethawd ymchwil doethurol

    Dyddiad Dyfarnu2019
    Iaith wreiddiolSaesneg
    GoruchwyliwrJonathan Deacon (Goruchwylydd) & Elizabeth Lloyd-Parkes (Goruchwylydd)

    Dyfynnu hyn

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