There is a clear need for reducing the environmental impact of fashion clothing. This paper argues that wedding dresses are a key topic for exploration due to their notable environmental impact. Currently there is very little understanding of how brides-to-be choose their wedding dress, and our research aims to close this gap by researching how, when, and why brides-to-be might engage with the sharing economy to acquire a second-hand wedding dress. Encouraging re-distribution of wedding dresses can make a significant contribution to lessening their negative environmental impact over time.
|Teitl||Proceedings of the British Academy of Management|
|Statws||Cyhoeddwyd - 31 Awst 2022|
|Digwyddiad||British Academy of Management Conference 2022: Reimagining business and management as a force for good - University of Manchester, Manchester, Y Deyrnas Unedig|
Hyd: 31 Aug 2022 → 2 Sep 2022
|Cynhadledd||British Academy of Management Conference 2022|
|Gwlad/Tiriogaeth||Y Deyrnas Unedig|
|Cyfnod||31/08/22 → 2/09/22|