There is a clear need for reducing the environmental impact of fashion clothing. This paper argues that wedding dresses are a key topic for exploration due to their notable environmental impact. Currently there is very little understanding of how brides-to-be choose their wedding dress, and our research aims to close this gap by researching how, when, and why brides-to-be might engage with the sharing economy to acquire a second-hand wedding dress. Encouraging re-distribution of wedding dresses can make a significant contribution to lessening their negative environmental impact over time.
|Proceedings of the British Academy of Management
|Cyhoeddwyd - 31 Awst 2022
|British Academy of Management Conference 2022: Reimagining business and management as a force for good - University of Manchester, Manchester, Y Deyrnas Unedig
Hyd: 31 Awst 2022 → 2 Medi 2022
|British Academy of Management Conference 2022
|Y Deyrnas Unedig
|31/08/22 → 2/09/22