Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi’s ‘Go Forth Braddock’ Campaign

Anthony Samuel; Daniel Taylor; Gareth White

Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi’s ‘Go Forth Braddock’ Campaign

Anthony Samuel, Daniel Taylor, Gareth White

Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Statws	Cyhoeddwyd - 2016
Digwyddiad	Brands that do Good - University of Bradford's School of Management, Bradford, Y Deyrnas Unedig Hyd: 27 Ebr 2016 → 29 Ebr 2016

Cynhadledd

Cynhadledd	Brands that do Good
Gwlad/Tiriogaeth	Y Deyrnas Unedig
Dinas	Bradford
Cyfnod	27/04/16 → 29/04/16

NDC y CU

Mae’r allbwn hwn yn cyfrannu at y Nod(au) Datblygu Cynaliadwy canlynol

Dyfynnu hyn

@conference{ba2cb73b56914f888b2234ee4ec09c17,

title = "Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi{\textquoteright}s {\textquoteleft}Go Forth Braddock{\textquoteright} Campaign",

author = "Anthony Samuel and Daniel Taylor and Gareth White",

year = "2016",

language = "English",

note = "Brands that do Good ; Conference date: 27-04-2016 Through 29-04-2016",

}