The use of a Narrative methodology in small firm research

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Teitl	Edward Elgar Handbook on Entrepreneurship and Marketing
Golygyddion	Ian Fillis, Nicholas Telford
Man cyhoeddi	Cheltenham
Cyhoeddwr	Edward Elgar Publishing Ltd.
Statws	Cyhoeddwyd - Meh 2018

Enw	Elgar Handbooks
Cyhoeddwr	Edward Elgar

The Name and a Dress: a co-constructed narrative of the importance of place of origin in consumer perception
Parkes, E., Khair, N. & Deacon, J., 21 Ebr 2017.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid

Dyfynnu hyn

@inbook{d6c219fec9ca42a8b90cf78ac4d9d03b,

title = "The use of a Narrative methodology in small firm research",

keywords = "Marketing, Entrepreneurship,",

author = "Jonathan Deacon and Elizabeth Parkes",

year = "2018",

month = jun,

language = "English",

series = "Elgar Handbooks ",

publisher = "Edward Elgar Publishing Ltd.",

editor = "Ian Fillis and Nicholas Telford",

booktitle = "Edward Elgar Handbook on Entrepreneurship and Marketing",

address = "United Kingdom",

}