The pursuit of Economic prosperity - Exploring the Entrepreneurial philosophy and approach of the Marwari Business community in India.

Nihar Amoncar, Jonathan Deacon, Paula Stephens

    Allbwn ymchwil: Cyfraniad at gynhadleddPapuradolygiad gan gymheiriaid

    Crynodeb

    The Marwari business community has evolved from being one of merely shopkeepers to controlling majority of India’s inland trade by the first world war and moving from trading and money lending in the 19th century to owning majority of India’s private industrial assets by the 1970’s. From controlling much of India's industrial enterprise throughout the twentieth century, they now accounts for a quarter of the Indian names on the Forbes billionaire list (Timberg, 2014). Despite their prominence, surprisingly little research has attempted to explore the reasons for their success. This study addresses that gap by undertaking an examination of Marwari entrepreneurs working in India. The paper leads an exploratory study into the Marwari approach to Entrepreneurship by conducting a narrative based research among Marwari entrepreneurs from Kolkata, India. The study presents evidence of the Marwaris’ unique approach to Entrepreneurship and argues for further research into the community in view of the research questions emerging out of this exploratory study.

    Iaith wreiddiolSaesneg
    Nifer y tudalennau14
    StatwsCyhoeddwyd - 3 Gorff 2017
    DigwyddiadAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull University Business School, Hull, Y Deyrnas Unedig
    Hyd: 3 Jul 20176 Jul 2017
    Rhif y gynhadledd: 50th

    Cynhadledd

    CynhadleddAcademy of Marketing Conference 2017
    Gwlad/TiriogaethY Deyrnas Unedig
    DinasHull
    Cyfnod3/07/176/07/17

    Ôl bys

    Gweld gwybodaeth am bynciau ymchwil 'The pursuit of Economic prosperity - Exploring the Entrepreneurial philosophy and approach of the Marwari Business community in India.'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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