The myth of underperformance and experiences of self employed Women in Wales: A Business Life History Approach

Celia Netana, Christine Atkinson, David Pickernell

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid


    This chapter draws on qualitative primary research conducted into the business life histories of female entrepreneurs in Wales. It counteracts the discourse in more traditional extant literature which emphasises women’s “underperformance” in self employment. This is a perspective which does not stem from female entrepreneurs themselves and has contributed little to explaining the persistent gender gap in self employment. Indeed, it may have been detrimental in relation to women establishing credibility in this field and perpetuates the assumption of entrepreneurship as an unviable career option for women and girls. Using direct quotes and excerpts from business life histories, this paper reveals the participant’s own interpretations of their experiences and social circumstances in which their business has developed in relation to the four points above. This goes some way in “busting” the myth of underperformance in female entrepreneurship and allows greater understanding of what female entrepreneurs actually do rather than where they are perceived to underperform.
    Iaith wreiddiolSaesneg
    TeitlSEAANZ Annual Research Book 2017: Economic Gardening
    Is-deitlEntrepreneurship, Innovation and Small Business Ecosystems in Regional, Rural and International Development
    GolygyddionMorgan P. Miles, Matina Battisti , Arthur Lau, Milé Terziovski
    Man cyhoeddiVictoria, Australia
    CyhoeddwrTilde University Press
    ISBN (Electronig)978-0-7346-2229-7
    ISBN (Argraffiad)978-0-7346-1276-2
    StatwsCyhoeddwyd - Tach 2017

    Cyfres gyhoeddiadau

    EnwSEAANZ Research Book Series

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