The Impact of Gender on Children’s Design Preferences

Gloria Moss, Gabor Horvath, Eszter Vass

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid


    Design has a vital role to play in the Marketing Mix and can shape a person’s overall reaction to a product including its pricing. Designers, for their part, are key cultural intermediaries between the product or services and the consumer but empirical research testing children’s preferences for products, segmented by gender, shows that the value placed on designs by children can vary widely. This paper will help designers and marketers perceive the strength of an interactionist rather than universalist approach to design, permitting an understanding of how others negotiate meanings.
    Iaith wreiddiolSaesneg
    TeitlConference Proceedings of the Design Management Academy
    Is-deitlResearch Perspectives on Creative Intersections
    GolygyddionErik Bohemia, Cees de Bont, Lisbeth Svengren Holm
    ISBN (Electronig)978-1-912294-13-8
    StatwsCyhoeddwyd - 8 Meh 2017
    DigwyddiadDesign Management Academy Conference 2017: Research Perspectives on Creative Intersections - , Hong Kong
    Hyd: 7 Meh 20179 Meh 2017


    CynhadleddDesign Management Academy Conference 2017
    Teitl crynoDAMA2017
    Gwlad/TiriogaethHong Kong

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