The Glam Approach to Enhancing Marketing Graduates' Employability: A Case Study from Glamorgan Business School

Monica Gibson-Sweet, Heather Skinner, Henry Enos, Nicola Williams-Bennett

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

    Crynodeb

    As an academic community we cannot ignore either the QAA benchmarks which determine “a strong link between the development of skills and employability of graduates” or the evidence that many students are investing in their higher education as a means of enhancing their career prospects. “Employability” is now a major academic issue. Glamorgan Business School (GBS) is using a range of approaches to support the development of employability skills in marketing students. The aim of this paper is to explore students' views of how different approaches contributed to the development of their employability skills as articulated by Wellman (2010). The findings suggest that students can develop employability attributes through activities which are curriculum based, directly associated with the curriculum and entirely voluntary in nature. Of some concern, however, is the level of participation in activity beyond that which is driven by the curriculum. It could be argued that we should drive employability skills development entirely through the curriculum but extra curricula activities do give students the opportunity to be Wellman's “time honoured “self starter””. The social innovation models at GBS facilitate marketing students to make a difference to others as well as facilitating the development of their graduate employment skills.
    Iaith wreiddiolSaesneg
    TeitlN/A
    StatwsCyhoeddwyd - 5 Gorff 2011
    Digwyddiad Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, - Liverpool
    Hyd: 5 Gorff 20117 Gorff 2011

    Cynhadledd

    Cynhadledd Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing,
    Cyfnod5/07/117/07/11

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