Self-Determination Theory in Crowdfunding: Data from Vietnam

This research aims to establish a comprehensive and validated model of backer motivations in crowdfunding, serving as a foundational framework for future studies in this domain. Leveraging the Self-Determination Theory to categorize crowdfunding backer motivations into intrinsic and extrinsic categories, our study seeks to unveil disparities in the impact of intrinsic and extrinsic motivation on crowdfunding. Furthermore, it endeavors to identify the primary motivating factor that drives individuals to contribute to crowdfunding projects. Based on the data collected from Vietnam, this research has the potential to offer valuable guidance to both scholars and crowdfunding practitioners, particularly for the emerging markets.