Role of Culture in Effectuation: Exploring the Marwari Cultural Philosophy and Entrepreneurial approach.

Nihar Amoncar, Jonathan Deacon, Paula Stephens

    Allbwn ymchwil: Cyfraniad at gynhadleddPapuradolygiad gan gymheiriaid

    114 Wedi eu Llwytho i Lawr (Pure)

    Crynodeb

    Social constructivist research within Entrepreneurship has gained momentum in recent years and this paper fits within this category. The paper explores the Marwari Business community from India which according to Timberg (2014, pp. 12), starting out as mere shopkeepers, the Marwaris controlled much of India’s inland trade by the time of the First World War. From trading and moneylending in the early 19th century, they gradually entered industrial entrepreneurship and by the 1970’s owned most of India’s private industrial assets. They now account for a quarter of the Indian names on the Forbes billionaires list (Timberg, 2014, pp. 12). The sustainable success of the Marwaris resulted in the authors of this paper leading an exploration on the history of the business community in India. This exploration led the authors of the paper into exploring the Hindu cultural philosophy based on the Vedantic school of thought to understand the roots of the Marwari community. The paper explores in detail the accounts of the limited empirical data available on the community through the works of Timberg (2014) and Damodaran (2008). This exploration resulted in identifying examples of entrepreneurial practice, which closely resemble what Sarasvathy (2001) terms as Effectuation. Effectuation theory has gained traction as growing number of researchers acknowledge that todays entrepreneurs tend to work within an uncertain environment wherein it is not possible to predict the future (Morrish, 2009, pp. 35). But according to Chandler (2011, pp. 387), there is need to explore more antecedents or determinants of Effectuation than simply uncertainty. The paper hence explores whether culture may emerge as an antecedent or determinant of Effectuation by presenting literature on the relationship between Effectuation, Entrepreneurial Orientation and Culture. The research questions emerging are as follows:

    RQ1) Do certain socio-cultural conditions positively impact Effectual behavior in Entrepreneurship?
    RQ2) Can culture be positioned as an antecedent to Effectuation in a collectivist society?

    Iaith wreiddiolSaesneg
    Nifer y tudalennau19
    StatwsCyhoeddwyd - 28 Hyd 2016
    DigwyddiadInstitute for Small Business and Entrepreneurship Conference 2016: Institutional Voids, Entrepreneurship and Small Business Development - Novotel Tour Eiffel, Paris, Ffrainc
    Hyd: 26 Oct 201628 Oct 2016

    Cynhadledd

    CynhadleddInstitute for Small Business and Entrepreneurship Conference 2016
    Teitl crynoISBE 2016
    Gwlad/TiriogaethFfrainc
    DinasParis
    Cyfnod26/10/1628/10/16

    Ôl bys

    Gweld gwybodaeth am bynciau ymchwil 'Role of Culture in Effectuation: Exploring the Marwari Cultural Philosophy and Entrepreneurial approach.'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

    Dyfynnu hyn