Professional selves: Product meaning and consumer self-image congruence within female Chinese wine consumption

Sofia Christidi, Xiaoling Hu

    Allbwn ymchwil: Cyfraniad at gynhadleddPapuradolygiad gan gymheiriaid

    Iaith wreiddiolSaesneg
    StatwsCyhoeddwyd - 2014
    DigwyddiadChina Marketing International Conference 2014 - Wuhan, Tsieina
    Hyd: 11 Gorff 201414 Gorff 2014

    Cynhadledd

    CynhadleddChina Marketing International Conference 2014
    Teitl crynoCMIC2014
    Gwlad/TiriogaethTsieina
    DinasWuhan
    Cyfnod11/07/1414/07/14

    Dyfynnu hyn