Older consumers: understanding sizing, body shapes and requirements of apparel for this niche

Jane McCann

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid

    Crynodeb

    The author discusses clothing design for active ageing where a major concern is the changing size and shape of the older body. There is little design direction, or time and incentive, for product development teams to consider this emerging, unfamiliar market. Co-design led research indicates that older wearers wish for garment ranges, with fewer products, in less transient styling, with more consistency in sizing, with emphasis on age appropriate fit. In providing styling direction, the author aims to contribute to improving the image of ageing through clothing that is comfortable and flattering to the rapidly growing older market sector.

    Iaith wreiddiolSaesneg
    TeitlDesigning Apparel for Consumers
    Is-deitl The Impact of Body Shape and Size
    GolygyddionMarie-Eve Faust, Serge Carrier
    CyhoeddwrWoodhead Publishing Ltd
    Tudalennau132-152
    ISBN (Electronig)978-1-78242-215-0
    ISBN (Argraffiad)978-1-78242-210-5
    Dynodwyr Gwrthrych Digidol (DOIs)
    StatwsCyhoeddwyd - 16 Gorff 2014

    Cyfres gyhoeddiadau

    EnwWoodhead Publishing Series in Textiles
    CyhoeddwrWoodhead Publishing
    ISSN (Argraffiad)2042-0803
    ISSN (Electronig)2042-0811

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