Obama Revisits 1984: The Representation of Dystopia, Utopia and the Female in the Obama 1984 Advertisement

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

Crynodeb

On 5 November 2008, American history was made when America elected their first black president, Barak Obama. The Democratic primary with its fierce fighting between Hillary Clinton and Obama was almost equally remarkable, for an Obama supporter posted on You Tube an adaptation of the famous Apple Macintosh 1984 advertisement. This adaptation was not created by Obama’s campaign team, but links to it were supplied on Obama’s campaign website. The original Apple Macintosh 1984 advertisement references George Orwell’s book, 1984 and both depict a vision of 1984 as a dystopian totalitarian community. In the modified advertisement, the Big Brother figure on the screen is replaced with Hillary Clinton, making a campaign speech and the 1980s’ apple logo is replaced with a rainbow striped letter “O” for Obama. In short, the message of the Obama 1984 advertisement is that Hillary Clinton would offer an oppressive Orwellian future, whereas Obama offers freedom. The dystopian vision of the future is a recurring theme in the Science-fiction genre; however, it is never really about the future but functions as a critique of the present. This paper examines how notions of dystopia and utopia function in the afore mentioned advertisement.
Iaith wreiddiolSaesneg
TeitlN/A
StatwsCyhoeddwyd - 20 Mai 2010
Digwyddiad Communication and Mass Media 7th Annual International Conference - Atiner, Athens, Greece
Hyd: 20 May 201020 May 2010

Cynhadledd

Cynhadledd Communication and Mass Media 7th Annual International Conference
Cyfnod20/05/1020/05/10

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