Marketing in context - the marketing authenticity of  owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers

Jacqueline Harris; Jonathan Deacon

Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Teitl	Australian Graduate School of Entrepreneurship
Is-deitl	Regional Frontiers of Enterpreneurship Research
Golygyddion	Janice Langan-Fox
Man cyhoeddi	Melborne, Australia
Cyhoeddwr	Swinburne University of Technology
ISBN (Electronig)	ISBN 978-0-9803328-6-5 (CD-ROM)
ISBN (Argraffiad)	978-0-9803328-7-2
Statws	Cyhoeddwyd - Ion 2011
Digwyddiad	International AGSE Entrepreneurship Research Exchange: Regional Frontiers of Entrepreneurship Research - Swindburne University of Technology, Melbourne, Awstralia Hyd: 2 Chwef 2010 → 5 Chwef 2010 Rhif y gynhadledd: 7 http://acereconference.com/2010-2/

Cynhadledd

Cynhadledd	International AGSE Entrepreneurship Research Exchange
Teitl cryno	AGSE IRER
Gwlad/Tiriogaeth	Awstralia
Dinas	Melbourne
Cyfnod	2/02/10 → 5/02/10
Cyfeiriad rhyngrwyd	http://acereconference.com/2010-2/

Mynediad at Ddogfen

http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/

Dyfynnu hyn

Harris, J., & Deacon, J. (2011). Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers. Yn J. Langan-Fox (Gol.), Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research Swinburne University of Technology. http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/

Harris, Jacqueline ; Deacon, Jonathan. / Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms : Case evidence from Welsh (UK) SME food and drink producers. Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. Gol. / Janice Langan-Fox. Melborne, Australia : Swinburne University of Technology, 2011.

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title = "Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers",

keywords = "Entrepreneurship",

author = "Jacqueline Harris and Jonathan Deacon",

year = "2011",

month = jan,

language = "English",

isbn = "978-0-9803328-7-2",

editor = "Janice Langan-Fox",

booktitle = "Australian Graduate School of Entrepreneurship",

publisher = "Swinburne University of Technology",

note = "International AGSE Entrepreneurship Research Exchange : Regional Frontiers of Entrepreneurship Research, AGSE IRER ; Conference date: 02-02-2010 Through 05-02-2010",

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Harris, J & Deacon, J 2011, Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers. yn J Langan-Fox (gol.), Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. Swinburne University of Technology, Melborne, Australia, International AGSE Entrepreneurship Research Exchange, Melbourne, Awstralia, 2/02/10. <http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/>

Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms : Case evidence from Welsh (UK) SME food and drink producers. / Harris, Jacqueline ; Deacon, Jonathan.

Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. gol. / Janice Langan-Fox. Melborne, Australia : Swinburne University of Technology, 2011.

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

TY - GEN

T1 - Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms

T2 - International AGSE Entrepreneurship Research Exchange

AU - Harris, Jacqueline

AU - Deacon, Jonathan

N1 - Conference code: 7

PY - 2011/1

Y1 - 2011/1

KW - Entrepreneurship

M3 - Conference contribution

SN - 978-0-9803328-7-2

BT - Australian Graduate School of Entrepreneurship

A2 - Langan-Fox, Janice

PB - Swinburne University of Technology

CY - Melborne, Australia

Y2 - 2 February 2010 through 5 February 2010

ER -