Marketing against the law: Exploring the legal sector's perceptions of adopting a marketing-oriented approach to Key Account Management

Heather Skinner, James Hunter-Leighton

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

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